Business models
explained for a
global audience
Mesujei delivers structured, remote lectures on business models to students studying from different countries, time zones, and educational backgrounds — all in one place.
About Mesujei
What studying here actually looks like
Three students. Three countries. One shared lecture on subscription pricing models.
Fionnuala, based in Dublin, watches the session at 9 pm after work. Tariku, in Addis Ababa, catches the same recording the following morning. Mireille, in Lyon, pauses halfway through to re-read the annotated transcript. All three arrive at the next discussion with the same foundation — because the content was designed to hold up across those different conditions.
That is the practical problem this course structure addresses. Business model theory is not difficult when explained clearly and sequentially. The challenge is making that clarity portable across contexts, languages, and schedules.
Sequential delivery
Lectures build on each other. Each session references what came before and signals what follows, giving the course a clear spine.
Annotated transcripts
Every lecture comes with a written transcript that includes margin notes on key terms — useful for non-native speakers and fast reviewers alike.
Discussion access
Asynchronous discussion threads let students from different time zones respond when it suits them, without losing the thread of the conversation.
What the curriculum covers
Business models are not one subject — they are a family of interconnected questions about how organisations create and sustain value.
The lectures at Mesujei work through these questions in a specific order. The course opens with foundational frameworks — value proposition, revenue logic, cost structure — before moving into sector-specific variations. A platform model works differently from a franchise model. A nonprofit operates under constraints that a subscription-based SaaS company never encounters. These differences are not footnotes; they are the point.
Students are expected to bring their own context to the material. Someone working in logistics in Southeast Asia and someone studying retail in Eastern Europe will read the same framework through different lenses — and that comparison, when it surfaces in discussion, tends to produce the most useful insights.
- Revenue model types and when each one fits
- Platform and marketplace dynamics explained with real cases
- Cost structures across manufacturing, service, and digital businesses
- How incumbents and new entrants respond to the same market shift differently